1 Million New Spray Tanners, Already in Your Salon

Ernst & Young conducted market research and learned that 25% of sunbed tanners plan to spray tan in the coming 12 months.

25% equals 1.1 Million sunbed tanners.

Market research is, well, research and you live in reality.

So, how can you make our own luck to dramatically increase the number of sunbed tanners who use spray?

Training and Selling, that’s how.

Staffers Can Make Spray Tanning Cool, Trustworthy and Desirable
Develop a motivated, persuasive staff to be enthusiastic and convincing advocates of spray tanning
-Allow 1 free spray tan per week for staffers (any, and all options)
Promote demonstrations – seeing is believing:
-Spray Tan Uniform: At least one staffer per shift should wear a fresh spray tan
-Play spray tan demo video inside salon, on salon website and include in emails
-Get staffers involved in marketing! Post customer testimonials and pictures on salon web site and social media
-Create spray focused contests to keep staffers excited and engaged
Teach Staffers the Easy Ways to Sell a Spray Tan

Here’s a few ideas to start the spray tan sales pitch:

-Live testimonial: Look at me (or another staffer), I spray tanned yesterday
-Here’s what I love about spray tanning …
-Let me tell you what spray tanners love about it …
-Sunbed tanning is my fave, however, our spray tan customers look amazing …
-Only takes 4 minutes to get a gorgeous tan …
-Let me tell what sunbed tanners love about spray … they spray tan for pop of immediate color when they didn’t get to salon enough, or their color has peaked (legs).
If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your VersaSpa representative at 888-974-9977.