Steak is to Spray Tanning as …

Have you ever visited a Texas Roadhouse restaurant? There’s over 400 in the USA, with many more to come.

The places are huge, and are virtually empty Sunday through Wednesday night.

So, why build such a huge restaurant that gets used at maybe 15% of capacity 4 days per week?

Because, Thursday through Saturday night, hundreds of people want to eat there, and will only do so if they can get a tasty meal, quickly.

Texas Roadhouse builds the restaurant to maximize sales when the people want to eat/visit.

For Texas Roadhouse, maxing-out Thursday through Saturday pays the bills and then some, and more than covers the relatively few customers that eat there Sunday through Wednesday.

Salons that are growing spray tan sessions have 2+ spray rooms. Those salons make it convenient and quick to get a spray on the days when people want to spray.

Spray is more like Steak than it might seem.

FYI: 100% of the purchase price for your booth is currently tax deductible.

 

Nail Biter

Your salon might be located near a nail salon, maybe several.

Ever sit outside and count how many customers the nail salon gets? If you don’t have the time, pay a kid $8/hour to do it for 1 week.

Take the number of customers the nail salon has and compare it to the number of spray tan customers you have in 1 week.

Do you have more or less customers than the nail salon?

Why?

Why not?

If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your VersaSpa representative at 888-974-9977.

One Number, That’s All I Want

Nationally, the average spray tan booth performs 7.0 spray tan sessions per day.

However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June?

Well, referring to the national data listed below, 34% of spray tan sessions are performed April thru June.

This means that the number of spray sessions per day must jump to 9.5 for that 90-day period.  

As a salon owner sets goals for staffers, it’s always best to keep things simple and easy to remember.

Therefore, it might be best to set the goal at the amount need during core season (9.5) rather than the full year goal (7.0).

The great news is that spray tanning has substantial volume throughout the year, offering a constant opportunity to build the business every month of the year.

If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your VersaSpa representative at 888-974-9977.