It’s August, and you want to take advantage of schools being back in session, and you want to promote your new program … simplified and reasonable pricing designed to steal business from competitors like nail, wax, and eyebrow.
Start small if needed, accumulate a few wins and build from there – for instance:
Identify the high schools and colleges in your area.
Google to learn the enrollment of female students.
For example, 500
Decide to get 10% to visit your salon, or 50
Consider how much those ladies can afford to pay for a spray tan (vs. nails, wax, brows).
Start marketing to those groups with simple, reasonable and transparent prices.
$15 for any tan level and $4 for any additive.
x 2 spray sessions next school year
x $21 per session
= $2,100 in new business
just from 10% of those ladies
See how it goes. If it misses the mark, you won’t kill your business and you can try a different price plan.
If it works, start marketing more frequently to the same schools to get an even more ladies to visit the salon.
Aim Small, Miss small, but, most of all, pick a target and aim.
If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your VersaSpa representative at 888-974-9977.