Entries by mike concannon

No Way? Way!

The numbers seem unreal but they are very, very real. In full year 2019: 625  … existing salons grew spray tan sessions 25% or more 409 … existing salons grew spray tan sessions 50% or more What are the common actions of these salons? Owner made spray growth a top goal 2 or more spray […]

Answer to timeless question: How high is up?

Are crazy-big increases in spray tan sessions happening? Is spray tanning a breakout business opportunity? Can your salon(s) be part of a big trend? Yes, Yes, and Yes – and here’s the proof. For full year 2019: # existing salons that grew spray sessions 25% or more: 635 salons Wait, it gets better (higher). # […]

Common Characteristic

One characteristic is very common, too common, eerily common. Salon Owner tells VersaSpa representative … My spray tan business is flat, or not growing fast enough. 1st question the rep asks: Does your staff spray tan … Often? … For free? … All of them? The answer is usually … No. On the flip side, […]

One Number, That’s All I Want

Nationally, the average spray tan booth performs 7.0 spray tan sessions per day. However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June? Well, referring to the national data listed below, 34% of spray tan sessions are […]

A.B.M. (there’s no other viable alternative)

What’s that spell? Well, um, nothing, but stay with me anyway. ALWAYS BE MARKETING Marketing is about ‘getting noticed’ – it does not require money, nor talent, nor an agency – it requires most of all persistence and consistency. Persistence and consistency are not fun, nor glamorous but they win the day in marketing. What […]

2 – Da – Loo

High growth salons have 2+ spray tan rooms … 2+ has become a (common) thing. VersaSpa has case studies which show that adding a 2nd room can add 40+% more spray sessions. Why? More convenient/quick to tan in your salon than a competitor – waits disappear, or are very short. Also, if you have 2+ […]

Can ‘Please’ and ‘Thank You’ be worth $3 Million

Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’ The secret to Chick-fil-A’s success is as simple as saying “please” and “thank you.” The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine’s annual drive-thru report. Employees at Chick-fil-A were the most […]

Salon Staffer: Must-Have vs. Nice-to-Have

Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have Punctual Reliable – fulfills all responsibilities, without excuses Hard worker (no let up) Follows procedure/training Polite Energetic Engaging Can sell/persuade Money motivated (commission) Youthful – in age Youthful – in spirit Team players – tries to make […]

Get (new) Loyal Customers: Free tan -or- $5 tan

Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light). $5 Tan promotion may offer a better long term potential. In February, a major salon chain offered $5 tan (any level) for an entire week. Why might the $5 offer yield better (new) customers, […]

365-52-24-7

It sounds like the coordinates on a map, leading to a treasure. And, well, it kinda is. Salon Owners want to know: When do people actually spray tan? How seasonal is that business? How much opportunity is there throughout the year? Answers: All the time, Not much, Lots. So, when do people actually spray tan? […]