Entries by mike concannon

Best Piece of Advice Ever Given

The best piece of advice ever given was by the art director of magazine Harper’s Bazaar, Alexey Brodovitch, to the young Richard Avedon, who was destined to become one of the world’s greatest photographers. Richard went to Alexey on his first day of work and asked – “What do you want me to do?” Alexey […]

What women (shoppers) want

Paco Underhill is the founder and CEO of Envirosell Inc. He works with companies such as Target, Trader Joe’s, Starbucks, Verizon and others examining culture, shopping patterns, trends, and showing those companies how to reposition themselves to do better in the marketplace. In his book “What Women Want”, Underhill says women want cleanliness, control, safety, […]

Aim small, Miss small

It’s August, and you want to take advantage of schools being back in session, and you want to promote your new program … simplified and reasonable pricing designed to steal business from competitors like nail, wax, and eyebrow. Start small if needed, accumulate a few wins and build from there – for instance: Identify the […]

Laugh & Learn

Lots of people like to laugh at Walmart – ‘The People of Walmart’ is a never ending and much viewed video and meme. That aside, is there a couple huge ideas a salon can learn from Walmart – the biggest retailer in the world, the chain that gets 150 Million shopping trips, every WEEK? Which […]

Mirror, Mirror

It is very difficult to see your business from the eyes of your prospective and current customers. The person who … loves your salon and staffers. loves sun bed tanning as much for the relaxation as the tan. left another salon because they were treated poorly and came to your salon hoping for better. knows […]

Southwest Tanning

Southwest Airlines has never lost money in 45-year history, yet every other major airline has either lost money, declared bankruptcy or had major layoffs – multiple times. All airlines have same cost of gas, same weather, same airports, same routes, same passengers and same airplanes. What sets Southwest apart? Why do they keep winning and […]

Drink from the F.O.A.K.

VersaSpa has tons of great information and tips about spray/self-tanning in the Tanning Guide of the web site (here) Feel free to copy and use the information in your web site, newsletters, eblasts and more. Every topic under the sun(less) is covered here, including how-to videos — that’s why it is brazenly called the … […]

Light Buyers are Pretty Heavy

Byron Sharp, best selling author of “How Brands Grow” challenged the conventional wisdom surrounding brand loyalty, purchase frequency and market share growth. He has proven that light/infrequent buyers are really the secret to growth. Sharp’s first law is that brands can’t get bigger on the back of loyal customers. Applying a statistical analysis to sales […]

Chick-fil-A-Pay

“By 2022, the minimum wage in California will rise to $15. But the owner of a Chick-fil-A restaurant in Sacramento plans to go ahead and raise the wages of his employees now, offering a huge bump to $17 to $18 from the $12 to $13 he pays now. While analysts can’t say whether a $17 […]

Compared to what

Women have many options to get their look ‘just so’. Are you making her an offer that she can’t refuse? The Offer: Great Environment (salon). Great Service (staffer). Great Value for the money (spray tan). Is your salon and spray tan offer a better OVERALL deal than her other options? If your price is $30 […]