Entries by mike concannon

I love to be kept waiting

Said, no one … ever. Yet, Thursdays and Fridays offer hefty wait times for spray tanners because, well, every weekend is an ‘event’, even when there isn’t a wedding, prom, or the like. What can a salon do to reduce this wait time and inconvenience? 1) Conduct a market survey to see if local salons […]

You can deduct 100% of purchase price for Spray Tan Equipment

Changes in the IRS tax code make it easier and more affordable for salon owners to purchase new spray tan equipment. Section 179 of the updated IRS tax code allows businesses to deduct the full purchase price of qualifying equipment purchased or financed during the current tax year. That means that if a business buys […]

I Don’t Eat Meat

Customer to restaurant server: How’s the NY Strip tonight? Server to customer: I don’t eat meat, I’m a vegetarian. As bad as that response is, can you even imagine a server saying: “I don’t eat at this restaurant.” Yet, a similar scenario is not uncommon in tan salons. Customer to staffer: “Can you tell me […]

A one, and a 2

When your review data in your POS system, do you have any salon rooms generating LESS THAN $65,000+ in annual sales, at 80% gross margin? If yes, here’s something to consider. Across all salons in the USA, a VersaSpa PRO spray booth performs 8.9 spray sessions per day – on average. Btw, the average for […]

No one is rational, or everyone is rational

Common remarks of salon owners: “EFT is obviously the best deal for a spray tanner”, and “The best way to sell EFT is to have very high price on a single session” Another common remark: “I’m not getting enough spray tanners to sign up for EFT.” Hmmmm? People love deals, yet EFT sign-up is disappointing. […]

If the phone don’t ring, it’s me

Only ~3% of women in USA spray tan 1 or more times per year. Yikes — or — Opportunity, Opportunity, Opportunity There are many ways to capture those ladies attention and get them into your salon to get a beautiful spray tan. Here’s a few messages that have proven to drive interest that can be […]

Maybe it’s time to have your hand held

A Handheld spray tan system is often misunderstood It’s hard to learn the technique I’ll have to hire a technician (another employee) There’s not much demand for handheld spray sessions (compared to VersaSpa) A new system can be expensive Not … so … fast Norvell, also owned by Sunless, Inc., performs as many spray tan […]

Used or New Spray Tan Equipment … decisions, decisions

Should I buy new or used auto spray tan equipment? Like most decision involving your business, you should begin by thinking about your customers and what they expect. If the area in which you do business is surrounded by other salons (hair, spa, nail, etc.) and businesses that present a high end image, then you […]

Your salon is a ‘leaky bucket’

Truth is – every business is a ‘leaky bucket’. Current customers stop coming and buying – they defect to competition, they move, they die, they stop using the product/service because it is no longer affordable. What’s a business to do? Since every business is constantly ‘leaking’ customers, the business needs to keep adding new customers. […]

Did you get married on your 1st date?

Neither did I. Neither did anyone I know. Come to think of it, have you ever heard anyone say “We dated for 2 years and then got married – I wish we had gotten married after our 1st date.” What’s the point? Too many salons ask spray tanners to marry them on the first date […]