Only ~3% of women in USA spray tan 1 or more times per year.
Yikes — or — Opportunity, Opportunity, Opportunity
There are many ways to capture those ladies attention and get them into your salon to get a beautiful spray tan.
Here’s a few messages that have proven to drive interest that can be used in your advertising, accompanied by a picture of person with great tan (social media, web site, emails, sidewalk signs, newspaper, radio).
Immediate Gratification appeals to everyone — big gain with minimal, or no pain
– 4 Minutes to Beautiful
‘Cheating’ is another type of message that captures interest
– Exercise 4 months or Get tan in 4 minutes
– ‘The Celebrity Tanning Secret’ – accompanied by a picture of women who has the ‘celebrity’ look
More ideas to capture this 97% are listed in previous blog posts:
- Fix ‘Free Spray Tan day’
- Introduce simplified (not lower) prices
- Get local bloggers to promote spray tans at your salon
- Don’t try to get married on the 1st date
There’s more options and to discuss those ideas to build a bigger and more profitable spray tan business – connect with your a Sunless, Inc. representative at 888-974-9977.