Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light).
$5 Tan promotion may offer a better long term potential.
In February, a major salon chain offered $5 tan (any level) for an entire week.
Why might the $5 offer yield better (new) customers, who actually come back?
- Any color for $5 is a fair and good deal – appeals to all skin types and is antidote to bait & switch complaints by tanners
- $5 allows for impulse tanning – “$5, why not?”
- $5 weeds-out the freebie-hunters who seldom remain loyal
For more ideas to improve the marketing of spray tanning in your salon, click here for FREE best practices guide, including chapter named “Improve Spray Tan Marketing”. If you’d like to discuss marketing ideas to build a bigger and more profitable spray tan business – connect with your VersaSpa representative at 888-974-9977.