Bloggers have lots of fans who follow their advise.
So, VersaSpa invited 50 bloggers to spray tan and then write about their experience – good, bad, in-between, anything they wanted to write – no strings. The bloggers lived all across USA.
Other than covering cost of the tan ($45 on average), they were not compensated. Mystic Tan had no previous dealings with the bloggers.
31 accepted the invitation.
The results – drum roll!!!!
They loved it – yes, loved it.
Most of the posts were ‘crazy’ similar
- Never did it before
- Was afraid I’d turn orange/Ross
- Salon staffers were friendly and helpful
- Anxious to get in booth
- Spray experience was quick & really pleasant
- Tan turned out great — much better than expected
What now for a local salon?
Find local bloggers who write about beauty, health, lifestyle, fashion, culture, society, entertainment.
Where? Local … Newspapers, TV stations, Colleges, High Schools, Chamber of Commerce.
Invite them to tan for Free (any & all options, don’t scrimp with bloggers, ask them to bring along 1-2 friends) and ask them to write about the experience – no string attached.
Once bloggers get hooked on the spray tan, they’ll keep mentioning it in other posts, and on social media.
If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your Sunless, Inc. representative at 888-974-9977.
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