Salon Owner's blog

1 Million New Spray Tanners, Already in Your Salon

December 17, 2018

Ernst & Young conducted market research and learned that 25% of sunbed tanners plan to spray tan in the coming 12 months. 25% equals 1.1 Million sunbed tanners. Market research is, well, research and you live in reality. So, how can you make our own luck to dramatically increase the number of sunbed tanners who use spray? Training…

Do you have ASP (not ESP)

November 29, 2018

ASP stands for Average Selling Price. As in, what is the ASP for a spray tan in your salon over the last 12 months? It is the most important piece of data to know about your spray tan business - just as important as total session count. Most salon owners presume that it is much higher than the real number, and that's an…

Legitimate Fear, Legitimate Growth

November 9, 2018

CEO behind Applebee's reveals how the Dollarita played an essential role in the chain's turnaround The Dollarita was the game changer that Applebee's needed to turn around its business, Steve Joyce, the CEO of parent company Dine Brands, told Business Insider. The dollar-drink deal was originally seen as a risk internally,…

"Everybody Needs Money, That's Why It's Called Money"

October 30, 2018

Indeed! So, how do you ... get the money? More spray tanners, More spray tans. How do you get More & More? Need to get lots newbies to try spray tanning? How to get the newbies? Take a look at your marketing. -Price charged for single sessions tans - Is it reasonable? Is it affordable for all income levels? Most…

Salons Growing 28% Share their Secrets

October 7, 2018

Spray tanning is growing. In fact, in 2017, over 1,000 salons grew their spray tan sessions by 28% or higher. Sunless, Inc. conducted research over the last 2 years to understand the common practices driving that growth and summarized those actions into a ‘How-To’ guide. It is chock-full of specific strategies and tactics…

Brady Bunch & Cocktail Tanning

September 17, 2018

It's a worthwhile challenge to persuade UV Tanners to try/use spray tanning. Some UV-ers don't think a spray tan looks natural-enough. But, experience shows that most UV-ers have not tried spray, and many that have tried spray think it gives better color than expected. What's that have to do with the Brady Bunch? The…

Best Piece of Advice Ever Given

September 17, 2018

The best piece of advice ever given was by the art director of magazine Harper's Bazaar, Alexey Brodovitch, to the young Richard Avedon, who was destined to become one of the world's greatest photographers. Richard went to Alexey on his first day of work and asked - "What do you want me to do?" Alexey responded: "Astonish Me" From…

What women (shoppers) want

August 20, 2018

Paco Underhill is the founder and CEO of Envirosell Inc. He works with companies such as Target, Trader Joe's, Starbucks, Verizon and others examining culture, shopping patterns, trends, and showing those companies how to reposition themselves to do better in the marketplace. In his book "What Women Want", Underhill says women…

Aim small, Miss small

August 1, 2018

It's August, and you want to take advantage of schools being back in session, and you want to promote your new program ... simplified and reasonable pricing designed to steal business from competitors like nail, wax, and eyebrow. Start small if needed, accumulate a few wins and build from there – for instance: Identify the…

Laugh & Learn

July 27, 2018

Lots of people like to laugh at Walmart - 'The People of Walmart' is a never ending and much viewed video and meme. That aside, is there a couple huge ideas a salon can learn from Walmart - the biggest retailer in the world, the chain that gets 150 Million shopping trips, every WEEK? Which customers to target: Founder…

Mirror, Mirror

June 28, 2018

It is very difficult to see your business from the eyes of your prospective and current customers. The person who ... loves your salon and staffers. loves sun bed tanning as much for the relaxation as the tan. left another salon because they were treated poorly and came to your salon hoping for better. knows little…

Southwest Tanning

June 25, 2018

Southwest Airlines has never lost money in 45-year history, yet every other major airline has either lost money, declared bankruptcy or had major layoffs – multiple times. All airlines have same cost of gas, same weather, same airports, same routes, same passengers and same airplanes. What sets Southwest apart? Why do they…

Ideas to… Create More Tanners and Sell More Tans