Answer to timeless question: How high is up?
Are crazy-big increases in spray tan sessions happening?
Is spray tanning a breakout business opportunity?
Can your salon(s) be part of a big trend?
Yes, Yes, and Yes - and here's the proof.
For full year 2019:
# existing salons that grew spray sessions 25% or more: 635 salons
Wait, it gets better (higher).
#…
Common Characteristic
One characteristic is very common, too common, eerily common.
Salon Owner tells VersaSpa representative ... My spray tan business is flat, or not growing fast enough.
1st question the rep asks: Does your staff spray tan ... Often? ... For free? ... All of them?
The answer is usually ... No.
On the flip side, most salons…
Steak is to Spray Tanning as …
Have you ever visited a Texas Roadhouse restaurant? There's over 400 in the USA, with many more to come.
The places are huge, and are virtually empty Sunday through Wednesday night.
So, why build such a huge restaurant that gets used at maybe 15% of capacity 4 days per week?
Because, Thursday through Saturday night, hundreds…
Nail Biter
Your salon might be located near a nail salon, maybe several.
Ever sit outside and count how many customers the nail salon gets? If you don't have the time, pay a kid $8/hour to do it for 1 week.
Take the number of customers the nail salon has and compare it to the number of spray tan customers you have in 1 week.
Do you…
One Number, That’s All I Want
Nationally, the average spray tan booth performs 7.0 spray tan sessions per day.
However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June?
Well, referring to the national data listed below, 34% of spray tan sessions are performed April thru…
A.B.M. (there’s no other viable alternative)
What's that spell?
Well, um, nothing, but stay with me anyway.
ALWAYS
BE
MARKETING
Marketing is about 'getting noticed' - it does not require money, nor talent, nor an agency - it requires most of all persistence and consistency.
Persistence and consistency are not fun, nor glamorous but they win the day in marketing.
What…
2 – Da – Loo
High growth salons have 2+ spray tan rooms ... 2+ has become a (common) thing.
VersaSpa has case studies which show that adding a 2nd room can add 40+% more spray sessions.
Why?
More convenient/quick to tan in your salon than a competitor - waits disappear, or are very short.
Also, if you have 2+ spray tan rooms, you grow…
Can ‘Please’ and ‘Thank You’ be worth $3 Million
Chick-fil-A is beating every competitor by training workers to say 'please' and 'thank you'
The secret to Chick-fil-A's success is as simple as saying "please" and "thank you."
The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine's annual drive-thru report.
Employees…
Salon Staffer: Must-Have vs. Nice-to-Have
Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have
Punctual
Reliable - fulfills all responsibilities, without excuses
Hard worker (no let up)
Follows procedure/training
Polite
Energetic
Engaging
Can sell/persuade
Money motivated (commission)
Youthful - in age
Youthful…
Get (new) Loyal Customers: Free tan -or- $5 tan
Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light).
$5 Tan promotion may offer a better long term potential.
In February, a major salon chain offered $5 tan (any level) for an entire week.
Why might the $5 offer yield better (new)…
365-52-24-7
It sounds like the coordinates on a map, leading to a treasure.
And, well, it kinda is.
Salon Owners want to know:
When do people actually spray tan?
How seasonal is that business?
How much opportunity is there throughout the year?
Answers: All the time, Not much, Lots.
So, when do people actually spray tan?
January…
Contact Us
877-668-8826
VersaSpa
8909 South Freeway Drive
Macedonia, OH 44056
We accept