Salon Owner's blog

Salon Staffer: Must-Have vs. Nice-to-Have

April 24, 2019

Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have Punctual Reliable - fulfills all responsibilities, without excuses Hard worker (no let up) Follows procedure/training Polite Energetic Engaging Can sell/persuade Money motivated (commission) Youthful - in age Youthful…

Get (new) Loyal Customers: Free tan -or- $5 tan

March 7, 2019

Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light). $5 Tan promotion may offer a better long term potential. In February, a major salon chain offered $5 tan (any level) for an entire week. Why might the $5 offer yield better (new)…

365-52-24-7

February 11, 2019

It sounds like the coordinates on a map, leading to a treasure. And, well, it kinda is. Salon Owners want to know: When do people actually spray tan? How seasonal is that business? How much opportunity is there throughout the year? Answers: All the time, Not much, Lots. So, when do people actually spray tan? January…

Selling spray tans is easy with ... Feel. Felt. Found.

January 21, 2019

Dennis, the salon owner, surprised people when he said, "Selling spray tans is really easy. Just remember three things: Feel. Felt. Found. I said, "Pardon?' He said, " Feel. Felt. Found. That's all you need to know" I said, "How does it work?" He said, "Well. let's say you're selling a spray tan to someone who has…

Run Faster, Jump Higher

January 8, 2019

Salon owners who are growing spray tan sessions are getting more creative and more persuasive in their spray tan marketing. One of the most creative and bold examples is Fabutan with their 'Spot the Spray Tan' street interviews. It's a super cool idea and demonstrates the natural beauty of a spray tan, in an uber-believable…

Single Session Spray Tan - Let's Play 'The Price is Right'

January 2, 2019

The game starts by deciding what your goal is for spray, over time. Growth engine? Cash cow? Growth: Will your salon create immediate and sustained growth if it dramatically expands the number of people who spray tan every now and then, in order to convert some of them to an EFT spray memberships, over time? Cow: Will…

O.D.O.o.O.D.B.

December 28, 2018

So, are you, your spray tan business, your staff ... One. Day. Older. or. One. Day. Better. One day? One year? One quarter? One season? If yes, Bravo! If yes, or no - what are you going to do to change things for the better? As the saying goes ... Hope and Lucky are indeed strategies, but there just not reliable…

1 Million New Spray Tanners, Already in Your Salon

December 17, 2018

Ernst & Young conducted market research and learned that 25% of sunbed tanners plan to spray tan in the coming 12 months. 25% equals 1.1 Million sunbed tanners. Market research is, well, research and you live in reality. So, how can you make our own luck to dramatically increase the number of sunbed tanners who use spray? Training…

Do you have ASP (not ESP)

November 29, 2018

ASP stands for Average Selling Price. As in, what is the ASP for a spray tan in your salon over the last 12 months? It is the most important piece of data to know about your spray tan business - just as important as total session count. Most salon owners presume that it is much higher than the actual ASP. It is critically…

Legitimate Fear, Legitimate Growth

November 9, 2018

CEO behind Applebee's reveals how the Dollarita played an essential role in the chain's turnaround The Dollarita was the game changer that Applebee's needed to turn around its business, Steve Joyce, the CEO of parent company Dine Brands, told Business Insider. The dollar-drink deal was originally seen as a risk internally,…

"Everybody Needs Money, That's Why It's Called Money"

October 30, 2018

Indeed! So, how do you ... get the money? More spray tanners, More spray tans. How do you get More & More? Need to get lots newbies to try spray tanning? How to get the newbies? Take a look at your marketing. -Price charged for single sessions tans - Is it reasonable? Is it affordable for all income levels? Most…

Salons Growing 28% Share their Secrets

October 7, 2018

Spray tanning is growing. In fact, in 2017, over 1,000 salons grew their spray tan sessions by 28% or higher. Sunless, Inc. conducted research over the last 2 years to understand the common practices driving that growth and summarized those actions into a ‘How-To’ guide. It is chock-full of specific strategies and tactics…

Ideas to… Create More Tanners and Sell More Tans