Dennis, the salon owner, surprised people when he said, “Selling spray tans is really easy.
Just remember three things: Feel. Felt. Found.
I said, “Pardon?’
He said, ” Feel. Felt. Found. That’s all you need to know”
I said, “How does it work?”
He said, “Well. let’s say you’re selling a spray tan to someone who has never tried it and is a bit intimidated.
You tell the prospect that the tan will look natural and it will seem like they just lost 5-10 pounds.
The prospect gets a skeptical look and frowns.
You say, “Look I know how you FEEL. That’s a big promise.
I FELT the same way when I was trying spray for the first time.
But what I FOUND is that the tan looks great and my friends always ask me if I lost weight.
For more winning selling tips, read/download the Best Selling Practices of Winning Spray Salons – click here